Category: Entrepreneurship

While historically monitoring and evaluation systems are used by NGOs and development organizations to monitor the implementation of projects funded by them, increasingly, inclusive businesses have...

Technology can help boost your performance or be a barrier to achieving your objectives depending on how it is implemented. While internet connection could be better in most parts of the continent a...

Effective selling is about getting involved in activities that bring home the money. Your whole plan as you set up your business is to eventually generate sales because you satisfy a need. You do...

Reaching and retaining customers is one of the major challenges entrepreneurs have when they start their business. While there are many things you can do to market your business, only a handful may...

Your branding is your promise to your customers. It tells them what to expect.  Below are some tips on how to go about this: 1. Pricing: A well-branded product will naturally attract the...

The deal is all about Marketing. Marketing in layman terms is about matching the needs of your target market to your offering in the right place, at the right price and at the right time. It is not...

To perk up, you have to be remarkable - stick out from the crowd in a positive way - unless you are a rock star then a lot goes. Some age groups don't even seem to have to like you as long as you...

There have been various mailing systems throughout the years. Few people use direct mail or snail mail in today's terms. However, direct mail is still used for official communication, bills, and...

Cloud-based inventory management systems allow the entrepreneur to track their inventory in real-time, collect data, as well as generate reports. This can be done using a wide range of...

Inventory management refers to the process of holding idle stock that has economic value, either in its complete or incomplete state, as it waits to be processed into a product, packaged, or sold at...

Stock answers are a database of issues and questions your clients face and the solution and answers to them. It entails technical solutions and frequently asked questions (FAQ). Having stock answers...

If you do not manage your professional image, others will manage it for you. It is in your branding. Make a concerted effort to be perceived in a certain way. Your professional image is a sum total...

The choice of an internet connection provider will be determined by the number of users you have and the usage/type of work they are doing. If the work involves heavy usage - streaming videos, and a...

One of the many concerns you will have as an entrepreneur is who will be your business lawyer. Lawyer fees can be exorbitant however they need to have one cannot be left until you are sued - by then...

Having a good accountant is important for your small business. It could save you a lot of money, time, and effort. Having no accountant or a bad one could result in paying higher taxes than you...

Not to be considered a small thing, the software helps you automate your business. Having the right technology makes a whole lot of difference for your business - allowing you to do much more than...

While hiring an employee is a great milestone to get to as an entrepreneur, careful consideration needs to be paid to the different aspects of your business; workflow, workload, and whether you are...

As with starting a business, you can either build your product from scratch or buy it. below are some factors to keep in mind whether or not you decide to build the product or buy it.The choice of a...

The process of branding or rebranding requires that you carefully think through what you want to achieve with your branding strategy. It eventually results in a branding manual that acts as a guide...