The process of branding or rebranding requires that you carefully think through what you want to achieve with your branding strategy. It eventually results in a branding manual that acts as a guide...
As one gets in the habit of looking out for business opportunities you may find that you have more than one or two ideas that look attractive to you. One of the main concerns of such first-time...
Just as with the entrepreneur's knowledge and skills, the teams' knowledge and skills will affect their ability to build on a business opportunity and leverage each other's skills to create an...
A good business model should result in market acceptance. If the market accepts the product and your distribution method, it will be easy for you to not only sell but remain relevant in the long...
With fast-changing technology, business models have evolved in different industries and the pace of change is expected to continue to be fast as industries merge and get disrupted. These changes...
Determining Your Time Input In Your Business: Many people start their business as a side hustle while working fulltime. How much time do you need to spend working on your business for you to be...
Content of Africa Entrepreneurs Guide PART 1: THE THINKINGCHAPTER 1: THE ENTREPRENEUR - The Mind-set1. The Mind-sets To Cultivate2. Determining Your Personal Time InputCHAPTER 2: THE BUSINESS...
As an entrepreneur, there is a lot you need to do to get your business started and going. below is a list of some things you will need to do to get your business going. Pick what is relevant for...
If you are starting your business you will need to name both your company and products. The book African entrepreneurs guide goes into a lot of detail about branding and naming. This table...
In today's fast-paced business environment, changes in the marketplace are almost impossible to keep up with. Your business idea could be ready for the archives even before launch. To be successful...
Different schools of thought have debated the issue of poverty in Africa for a long time.There is the school of thought that Africa is poor because there are not enough resources. However, the...
