African Entrepreneurs Guide Startup Edition

Content of Africa Entrepreneurs Guide

PART 1: THE THINKING

CHAPTER 1: THE ENTREPRENEUR – The Mind-set

1. The Mind-sets To Cultivate

2. Determining Your Personal Time Input

CHAPTER 2: THE BUSINESS CONCEPT – Will It Fly?

1. Your Business Model

2. The Entrepreneur

4. Culture & Target Demographic

5. Developing Your Business Idea

6. Partnerships

CHAPTER 3: DOCUMENTATION – Putting Your Idea On Paper

1. Start-up Checklist

2. Legal Structure

6. Investigate & Apply For Business Licenses

7. Business Plan

8. Funding Your Business

9. Contracts & Agreements

10. Open Business Bank Account

PART 2: EXECUTION

CHAPTER 4: THE HUSTLE – Taking The Plunge

1. Build It Or Buy It?

3. Renting Physical Space

4. Hire your first employee

5. Line Up Suppliers & Service Providers

6. Bootstrapping

CHAPTER 5: PUT EVERYTHING IN PLACE – Looking Good

1. Creating A Professional Image

2. Stock Answers

3. The lowdown on inventory

4. It’s In The Mail

CHAPTER 6: MARKETING – What’s The Deal?

1. Brand Aid – Communicating The Offering

2. Marketing Genius – Advertising & Marketing Your Business On & Offline

3. Sell It – Effective Sales

CHAPTER 7: TECHNOLOGY – Business 24/7

Using Technology To Boost Your Productivity

PART 3: BOTTOM LINE

CHAPTER 8: MONITORING & EVALUATION – How Are You Doing?

CHAPTER 9: PROFIT – Hobby Or Business?

1. Income: Cash, Credit & Checks

CHAPTER 10: REPORTING – Financial Statements

1. Balance Sheet

2. Income Statement

3. Cash Flow Statement

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