Business & Product Naming Strategies

If you are starting your business you will need to name both your company and products. The book African entrepreneurs guide goes into a lot of detail about branding and naming. This table summarises the different naming strategies used by top branding companies in the world.

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  • Annabel Onyando

    The goal is impactful articles. If my words touch you; Africans of all creed and colour all over the world, and help you grow, then my work is done. Because media changes lives

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